Open beta: Scan and Match free and unlimited until 31 January. Sign up and get founder pricing.
Quick check of your listing
Paste your listing and choose the category. We tell you, trait by trait, whether it has what today's best sellers usually have.
This is the check you get
Trait by trait, whether your listing has what today's best sellers in its category usually have, and what is less common among them.
Made-up listing; the comparison with today's best sellers is real. The check is free.
Your listing has 2 of the 3 traits most common among face moisturisers best sellers on Amazon Spain. You are missing: Description over about 1,000 characters. Add them only if they are true of your product.
Your listing is in the best sellers' zone.
Wintraits Scan Index: 63/100 (best sellers: 41-78)
Best sellers 41-78Rest 16-52
Using 8 of the 14 traits that set best sellers apart (the ones we can read from your listing). The bands are the middle half of each group, computed out of sample.
What the Wintraits Scan Index is and how to read it
- What it measures. From 0 to 100, how close a listing is to today's best sellers in its category. Each trait that sets them apart adds more the more it separates them from the rest.
- How to read it. The blue band is where the middle half of best sellers falls; the grey one, the rest. If your number falls in the blue band, your listing already looks like the best sellers'.
- What it is not. A probability of sales. It describes what today's best sellers have: add a trait only if it is true of your product.
You have itYou don't have itCheck it yourself
Sample: 118 best sellers versus 198 from the rest of the category, data from 5-Nov-2026. “Check it yourself”: traits we cannot read from what you pasted.
Where your Wintraits Scan Index comes from
Your traits add up to 58 of 100 points; the ones you are missing, 42. The most complete best-seller listing today scores 93: that is 100 on the index, so your 58 points make 63. Each trait is worth more the more it separates best sellers from the rest, and what the top sellers have counts more. The ones you are missing are what you could gain, if they are true of your product.
- More than 7 images27 of 29 pt
- Promises a result with figures (days, weeks or %)15 pts
- Has 5 bullet points or more14 pts
- States the quantity or size in the title (ml, g, units...)2 pts
- Description over about 1,000 characters+20 pts
- Sold as a pack, set or kit+7 pts
- Its bullet points start with a heading+7 pts
- Cites a study or a clinical trial+5 pts
For images and title and description length, half the points are for passing the cut and the other half depend on where you fall among best sellers.
Not counted, because they can't be read from what you pasted: Menciona la barrera cutánea, Nombra ceramidas o ácido hialurónico en el texto, Dice que se puede usar bajo el maquillaje o como base, Se presenta como complemento de otro producto o tratamiento, Viñetas con un encabezado antes de dos puntos, The title starts with the brand.
What best sellers usually have
- More than 7 images
61% of best sellers · 22% of the restYou have it - Description over about 1,000 characters
69% of best sellers · 39% of the restYou don't have it - Promises a result with figures (days, weeks or %)
48% of best sellers · 25% of the restYou have it - Nombra ceramidas o ácido hialurónico en el texto
45% of best sellers · 22% of the restCheck it yourself - Menciona la barrera cutánea
31% of best sellers · 13% of the restCheck it yourself - Viñetas con un encabezado antes de dos puntos
47% of best sellers · 30% of the restCheck it yourself - Dice que se puede usar bajo el maquillaje o como base
16% of best sellers · 3% of the restCheck it yourself - Se presenta como complemento de otro producto o tratamiento
19% of best sellers · 8% of the restCheck it yourself
In figures
Images
Bullet points
Title characters
Description characters
Price
Best sellersRestYour listing
| Figure | Your listing | Best sellers | Rest |
|---|---|---|---|
| Images | 9 | 8 (6-9) | 6 (2-7) |
| Bullet points | 5 | 5 (5) | 5 (3-5) |
| Title characters | 90 | 72 (63-160) | 82 (54-166) |
| Description characters | 232 | 1,392 (948-1,832) | 806 (358-1,379) |
| Price | €19.90 | €17.81 (€13.02-€22.19) | €23.90 (€15.99-€35.99) |
Median of each group and, in brackets, the middle half (from 25% to 75% of listings). An empty description does not count: it is usually A+ content, which we cannot read.
What is less common among best sellers
- Las viñetas solo repiten marca, categoría o eslóganes sin información
13% of best sellers · 38% of the restCheck it yourself
What depends on the store (4)
Who sells it, variations, how many products the brand has and price: they describe those already selling a lot, but a new brand cannot change them by writing a better listing.
- Its brand has 3 products or more in the sample
64% of best sellers · 16% of the restCheck it yourself - Has variations (sizes, colours...)
71% of best sellers · 26% of the restCheck it yourself - Sold directly by Amazon
53% of best sellers · 14% of the restCheck it yourself - Price above about €20
35% of best sellers · 60% of the restYou don't have it
“Best sellers today” mixes veteran and new products: it describes what today's best sellers are like, not what makes a launch win. It is correlation, not causation, and it has not been checked with new products.
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