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Evaluate a concept
Not made yet? Enter its attributes and price: we tell you how similar it is to the winners, which winning combinations are within reach, which gaps it could fill and which traps it falls into.
This is the evaluation you get
The Wintraits Match Index of a product that does not exist yet, the winning combinations within reach, the gaps it could fill and the traps it falls into.
Made-up listing; the calculation is the model's real one. Your first 2 reports are complete and free.
- volume (ml) is unknown
Where your listing stands?
Wintraits Match Index of your listing with the launches that succeed (0-100), compared with the category average and with the launches most similar to yours.
80% margin: among the 214 check products with a similar index, the real share of winners could be within this band. Your listing's Wintraits Match Index (similarity) with the launches that end up in the top-selling 20% of their quarter (0-100). It is not a probability of sales. Correlation, not causation: these are patterns of winning products, not guarantees.
Your profile versus the winning profile
What does each axis measure?
- Formula and actives
- What the product contains and how much: the active ingredients the listing highlights, the concentration of the main one, how many different actives it has and the sun protection factor (SPF), if any. Example: “Serum with 15% vitamin C and ferulic acid” scores on this axis; a “moisturising face serum” with no named actives does not.
- Format and use
- What the product is like and how it is used: packaging, texture, time of use, application, skin or hair type it targets, volume and units per pack. Example: “30 ml dropper, gel texture, day and night, for oily and combination skin”.
- Claims
- What the listing claims about what the product is or how it was tested: labels and guarantees, not results on the skin. Example: “Dermatologically tested”, “vegan”, “cruelty free”, “fragrance free”, “paraben free”, “hypoallergenic”, “made in Spain”. By contrast, “reduces wrinkles” is a promise (Promise axis).
- Listing (text and images)
- How the listing is told on Amazon: length of the title and description, number of bullet points and images, clarity and tone of the text, and how much product information it gives. Example: A title that says what it is, the active and the size, five complete bullet points and seven images, versus a short title with two photos.
- Value for money
- What it costs versus what it offers: price, price per ml, price versus products of a similar size, and how much content and how many promises it gives for that price. Example: Two 30 ml serums at €19.90: the one with 10% niacinamide and two more actives scores better on value for money than the one that names none.
- Promise
- What result it promises the customer: the benefits (hydration, anti-ageing, radiance, anti-dark spots, pores…), how many it promises and whether it gives figures. Example: “Hydrates and adds radiance” are two benefits; “reduces dark spots by 30% in 4 weeks” is also a promise with figures.
Where you are furthest from the winners: Format and use (you 0, them 50). It is the green dot on the radar: start there.
You already match them in: Listing (text and images).
With the plan, these go up: Formula and actives (+40).
Each axis groups the attributes that repeat in the winning combinations of that area, weighted by how many times more frequent they were in the check. 100 = as complete as the most complete 10% of winners on that axis.
Attribute by attribute: winners, failures and you
Share of winners (blue) and of flops (grey) that have each attribute; in green, your listing. ×N = times more frequent among winners, with new products.
Flops = in the bottom-selling 40% of their quarter. Each attribute is present in at least 30 products.
What you are missing, and how much it weighs
Recommended plan: from 57 to 89
Wintraits Match Index: similarity with the winners (0-100). Each change adds to the previous one. Only apply those that are true of your product.Your price versus the launches that succeed
In your band 22% succeed; the usual rate is 20%.
Share of winners in each price band; each band has 30 products or more.
Changes that raise it most (one by one)
| Change | Area | Index | Gain |
|---|---|---|---|
| add ingredient: niacinamide | product | 89 | +31.7 pt |
| add ingredient: snail mucin | product | 89 | +31.7 pt |
| add claim: clinically proven | listing | 89 | +31.7 pt |
| add promised benefit: pores | listing | 86 | +28.9 pt |
Claims and certifications: Only if you can prove it. Cosmetic claims in the EU must be substantiated (EU Regulation 655/2013).
Winning combinations within your reach
| Combination | You lack | Lift? |
|---|---|---|
| claim: dermatologically tested + number of images: medium | claim: dermatologically tested | ×2.2 |
| claim: clinically proven + number of actives: low | claim: clinically proven | ×2.0 |
| promised benefit: radiance + content index (actives, concentration and listing quality): high + number of images: high | number of images: high | ×1.9 |
| promised benefit: anti-wrinkle + listing quality: high | promised benefit: anti-wrinkle | ×1.9 |
| claim: clinically proven + number of promised benefits: low | claim: clinically proven | ×1.9 |
Claims and certifications: Only if you can prove it. Cosmetic claims in the EU must be substantiated (EU Regulation 655/2013).
Winning gaps you could fill?
Combinations with more winners that hardly anyone uses in recent launches.
| Combination | You lack | Checked | Used by |
|---|---|---|---|
| listing quality: high + skin type: all | skin type: all | ×2.0 | 3% |
| title length: low + number of images: high | number of images: high | ×2.0 | 7% |
| ingredient: niacinamide + number of images: medium | ingredient: niacinamide | ×1.8 | 8% |
| promised benefit: radiance + claim: dermatologically tested | claim: dermatologically tested | ×1.8 | 7% |
| promised benefit: anti-wrinkle + listing quality: high | promised benefit: anti-wrinkle | ×1.8 | 4% |
Claims and certifications: Only if you can prove it. Cosmetic claims in the EU must be substantiated (EU Regulation 655/2013).
Traps in your concept?
Attributes with fewer winners than usual, also with new products. Change them only if it is true of the product.
| Attribute | Checked | Used by |
|---|---|---|
| description length: medium | ×0.8 | 28% |
What “low”, “medium” and “high” mean
| Variable | Low | Medium | High |
|---|---|---|---|
| number of images | ≤ 6 | over 6 and up to 8 | over 8 |
| number of actives | ≤ 2 | over 2 and up to 3 | over 3 |
| content index (actives, concentration and listing quality) | ≤ 0.05 | over 0.05 and up to 0.45 | over 0.45 |
| listing quality | ≤ 2 | over 2 and up to 3 | over 3 |
| number of promised benefits | ≤ 4 | over 4 and up to 5 | over 5 |
| description length | ≤ 222 | over 222 and up to 1076 | over 1076 |
| title length | ≤ 91 | over 91 and up to 168 | over 168 |
Your concept
€24.90 · units per pack: 1, ingredient: vitamin C, main active concentration (%): 15, texture: light cream, promised benefit: radiance, packaging: dropper
Assumptions: Ficha completa: título descriptivo, 5 viñetas, descripción larga y 7 imágenes. Lo que no indiques cuenta como no indicado en la ficha. Precio y volumen: los que indicas.
Statistical estimate based on patterns of similar products: it is not a guarantee. Only change what is true of your product.
How it was calculated
| Sample | 1410 launches with a result (197 winners) |
| Period | launched between 2023-11-01 and 2026-04-30 |
| What succeeding means | Winner = product in the top 20% of the sales rank for its launch quarter (median of days 60 to 180). |
| Accuracy with new products | The model learned from listings as they are today, not as they were on launch day: it describes what the listings of successful products look like. The accuracy figure at launch is pending a new test. |
| Data as of | 2026-11-06 |
| Limits | Correlation, not causation. Every figure comes from 30 or more products. Only make changes that are true of your product. |
More detail in Methodology.