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Until 31 January 2027 everything is free and unlimited: Scan, Match, full reports and AI agents. These prices will apply from 1 February 2027. If you create a free key during the beta, you get founder pricing: −50% for 12 months if you subscribe before 31 March 2027.

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From 1 February

Scan

What today's bestsellers in any category have€15/month+ VAT · planned priceFounder price: €7.50/month for 12 months Lock in founder pricing

From 1 February

Match

How well your product fits the launches that succeeded. Includes Scan€49/month+ VAT · planned priceFounder price: €24.50/month for 12 months Lock in founder pricing

From 1 February

Agency

Several clients, your own brand and more volume€149/month+ VAT · planned priceFounder price: €74.50/month for 12 months Lock in founder pricing

What you get · Listing diagnosis

What the full report includes

Your Wintraits Match Index against the winners, the attribute radar, what you are missing and how much each change weighs, your price against the launches that succeed and the winning combinations within your reach.

See the example report Download the example as PDF

More examples: Compare two listings · Evaluate a concept · Quick check of your listing

Made-up listing; the calculation is the model's real one. Your first 2 reports are complete and free.

wintraits.com/diagnostico

Listing diagnosis · 14/11/2026

Your listing is below the average for face serums: with 1 change its Wintraits Match Index would go from 6 to 22

«Sérum facial Vitamina C 15 % 30 ml» · Face serums · Amazon Spain · price €24.90

Verdict

1. Where your listing stands?

Wintraits Match Index of your listing with the launches that succeed (0-100), compared with the category average and with the launches most similar to yours.

6 (4–9)Your Wintraits Match Index

21Category average

22With the recommended plan

Confidence: high

030

Your listing: 6Category average: 21Your listing's margin: 4–9

80% margin: among the 160 check products with a similar index, the real share of winners could be within this band. Your listing's Wintraits Match Index (similarity) with the launches that end up in the top-selling 20% of their quarter (0-100). It is not a probability of sales. Correlation, not causation: these are patterns of winning products, not guarantees.

2. Your listing at a glance

Your product (generic face serums silhouette, with your listing's data) and the layout of an Amazon listing, coloured as a heat map: the warmer the colour, the further that area is from the Wintrait, the profile of the launches that succeed; in blue, the areas where you already have what the winners have; uncoloured, where there are no clear differences.

Like the WintraitFar from the WintraitNo clear differences

1Images 0% like the Wintrait
You are missing “number of images: medium”: 49% of winners and 37% of failures have it.
2Title 0% like the Wintrait
You are missing “quantified claim: yes”: 23% of winners and 9% of failures have it.
3Price 45% like the Wintrait
Your price is outside the band with the most winners (see “Your price”).
4Seals and claims 0% like the Wintrait
You are missing “claim: clinically proven”: 26% of winners and 10% of failures have it.
5Bullet points 0% like the Wintrait
You are missing “promised benefit: pores”: 26% of winners and 16% of failures have it.
6Description 51% like the Wintrait
You are missing “listing quality: high”: 22% of winners and 10% of failures have it.
7Product contents 0% like the Wintrait
You are missing “ingredient: niacinamide”: 30% of winners and 16% of failures have it.

3. Your listing against the Wintrait

The Wintrait is the profile of the launches that succeed in your category. Area by area: on the left, what we read in your listing; on the right, what most sets the winners apart (share of winners · share of failures that have it); below, the reason.

Your listing
- 3 images and videos
1ImagesSomething is missing
Wintrait
- number of images: medium you don't have it49% · 37%
You are missing “number of images: medium”: 49% of winners and 37% of failures have it.
Your listing
- 34 characters
2TitleSomething is missing
Wintrait
- quantified claim: yes you don't have it23% · 9%
You are missing “quantified claim: yes”: 23% of winners and 9% of failures have it.
Your listing
- €24.90
- €0.830 per ml
- Units per pack: 1
3PriceSomething is missing
Wintrait
No attribute in this area separates winners from failures.
Your price is outside the band with the most winners (see “Your price”).
Your listing
- Nothing to read here
4Seals and claimsSomething is missing
Wintrait
- claim: clinically proven you don't have it26% · 10%
- claim: dermatologically tested you don't have it23% · 11%
You are missing “claim: clinically proven”: 26% of winners and 10% of failures have it.
Your listing
- 2 bullet points
- Radiance
- Light cream
5Bullet pointsSomething is missing
Wintrait
- promised benefit: pores you don't have it26% · 16%
You are missing “promised benefit: pores”: 26% of winners and 16% of failures have it.
Your listing
- 53 characters
6DescriptionSomething is missing
Wintrait
- listing quality: high you don't have it22% · 10%
- description length: low you have it42% · 29%
You are missing “listing quality: high”: 22% of winners and 10% of failures have it.
Your listing
- 15 %
- Vitamin C
- Dropper
- 30 ml
7Product contentsSomething is missing
Wintrait
- ingredient: niacinamide you don't have it30% · 16%
- content index (actives, concentration and listing quality): high you don't have it43% · 28%
You are missing “ingredient: niacinamide”: 30% of winners and 16% of failures have it.

In 0 of 7 areas you already have what the winners have; in 7 something is missing. Start with the areas in orange, and change only what is true of your product.

4. Your profile versus the winning profile

All products (average) Winners (average) Your listing Your listing with the plan What you lack most

What does each axis measure?

Formula and actives: What the product contains and how much: the active ingredients the listing highlights, the concentration of the main one, how many different actives it has and the sun protection factor (SPF), if any. Example: “Serum with 15% vitamin C and ferulic acid” scores on this axis; a “moisturising face serum” with no named actives does not.
Format and use: What the product is like and how it is used: packaging, texture, time of use, application, skin or hair type it targets, volume and units per pack. Example: “30 ml dropper, gel texture, day and night, for oily and combination skin”.
Claims: What the listing claims about what the product is or how it was tested: labels and guarantees, not results on the skin. Example: “Dermatologically tested”, “vegan”, “cruelty free”, “fragrance free”, “paraben free”, “hypoallergenic”, “made in Spain”. By contrast, “reduces wrinkles” is a promise (Promise axis).
Listing (text and images): How the listing is told on Amazon: length of the title and description, number of bullet points and images, clarity and tone of the text, and how much product information it gives. Example: A title that says what it is, the active and the size, five complete bullet points and seven images, versus a short title with two photos.
Value for money: What it costs versus what it offers: price, price per ml, price versus products of a similar size, and how much content and how many promises it gives for that price. Example: Two 30 ml serums at €19.90: the one with 10% niacinamide and two more actives scores better on value for money than the one that names none.
Promise: What result it promises the customer: the benefits (hydration, anti-ageing, radiance, anti-dark spots, pores…), how many it promises and whether it gives figures. Example: “Hydrates and adds radiance” are two benefits; “reduces dark spots by 30% in 4 weeks” is also a promise with figures.

All the attributes of each axis →

Where you are furthest from the winners: Format and use (you 0, them 50). It is the green dot on the radar: start there.
You already match them in: Value for money.
With the plan, these go up: Formula and actives (+40), Value for money (+28).

Formula and activesyou 44 → 84 · winners 54

Format and useyou 0 · winners 50

Claimsyou 0 · winners 41

Listing (text and images)you 33 · winners 73

Value for moneyyou 44 → 72 · winners 35

Promiseyou 46 · winners 68

Each axis groups the attributes that repeat in the winning combinations of that area, weighted by how many times more frequent they were in the check. 100 = as complete as the most complete 10% of winners on that axis.

5. Attribute by attribute: winners, failures and you

Share of winners (blue) and of flops (grey) that have each attribute; in green, your listing. ×N = times more frequent among winners, with new products.

Attribute0 % — 100 %Win · flopChecked

quantified claim: yes you don't have it23% · 9%×1.8

claim: clinically proven you don't have it26% · 10%×1.7

listing quality: high you don't have it22% · 10%×1.7

claim: dermatologically tested you don't have it23% · 11%×1.7

ingredient: niacinamide you don't have it30% · 16%×1.3

promised benefit: pores you don't have it26% · 16%×1.1

content index (actives, concentration and listing quality): high you don't have it43% · 28%×1.3

description length: low you have it42% · 29%×1.2

number of images: medium you don't have it49% · 37%×1.1

Flops = in the bottom-selling 40% of their quarter. Each attribute is present in at least 30 products.

6. What you are missing, and how much it weighs

Recommended plan: from 6 to 22

Wintraits Match Index: similarity with the winners (0-100). Each change adds to the previous one. Only apply those that are true of your product.

As it is6

add ingredient: niacinamide+16 pt

With the plan22

Changes that raise it most (one by one)

Change	Area	Index	Gain
add ingredient: niacinamide	product	22	+15.9 pt
add ingredient: centella asiatica	product	21	+14.7 pt

7. Your price versus the launches that succeed

up to 0.27 €/ml

18%

0.27–0.52 €/ml

33%

0.52–0.91 €/ml · your price

28%

0.91–1.5 €/ml

15%

over 1.5 €/ml

12%

In your band 28% succeed; the usual rate is 21%. The band with the most winners: 0.27–0.52 €/ml.

Share of winners in each price-per-ml band; each band has 30 products or more.

8. Winning combinations and traps

Combinations matter more than single attributes. This is what you still need to complete each one, and what you share with the launches that fail.

Winning combinations within your reach

Combination	You lack	Lift?
claim: clinically proven + number of actives: low	claim: clinically proven	×2.0
claim: clinically proven + number of promised benefits: low	claim: clinically proven	×1.9
content index (actives, concentration and listing quality): high + description length: low	content index (actives, concentration and listing quality): high	×1.9
promised benefit: firmness + number of promised benefits: low + description length: low	promised benefit: firmness	×1.8
promised benefit: radiance + number of actives: high + description length: low	number of actives: high	×1.8

Claims and certifications: Only if you can prove it. Cosmetic claims in the EU must be substantiated (EU Regulation 655/2013).

Traps in your listing?

Attributes with fewer winners than usual, also with new products. Change them only if it is true of the product.

Attribute	Checked	Used by
listing quality: low	×0.6	56%
content index (actives, concentration and listing quality): low	×0.6	48%
number of images: low	×0.7	38%

What “low”, “medium” and “high” mean

Variable	Low	Medium	High
number of actives	≤ 2	over 2 and up to 3	over 3
number of promised benefits	≤ 4	over 4 and up to 5	over 5
content index (actives, concentration and listing quality)	≤ 0.05	over 0.05 and up to 0.45	over 0.45
description length	≤ 222	over 222 and up to 1076	over 1076
listing quality	≤ 2	over 2 and up to 3	over 3
number of images	≤ 6	over 6 and up to 8	over 8

What we read in your listing

volumen ml	30
unidades pack	1
ingredientes clave	vitamina_c
concentracion principal pct	15
numero activos	1
textura	crema_ligera
tipo piel	no_indicado
beneficios prometidos	luminosidad
numero beneficios	1
envase	cuentagotas
estilo marca	no_identificable
promesa cuantificada	False
tono ficha	tecnico
calidad ficha	2

Statistical estimate based on patterns of similar products: it is not a guarantee. Only change what is true of your product.

9. How it was calculated

Sample	1410 launches with a result (197 winners)
Period	launched between 2023-11-01 and 2026-04-30
What succeeding means	Winner = product in the top 20% of the sales rank for its launch quarter (median of days 60 to 180).
Accuracy with new products	The model learned from listings as they are today, not as they were on launch day: it describes what the listings of successful products look like. The accuracy figure at launch is pending a new test.
Data as of	2026-11-06
Limits	Correlation, not causation. Every figure comes from 30 or more products. Only make changes that are true of your product.

More detail in Methodology.

For AI agents and developers: pay per use from 2 cents per query, with top-ups from €10.

Ask for more information

What each plan will include from 1 February

Feature	Free	Scan	Match	Agency
Public Scan: guide per category with 5 attributes	✓	✓	✓	✓
All attributes and patterns for every category and country	—	✓	✓	✓
Quick check of your listing against the bestsellers (descriptive)	✓	✓	✓	✓
Import your Amazon listing with its link or ASIN	2 a month	100 a month	100 a month	100 a month
On-demand Scan of new categories	—	3 a month	5 a month	15 a month
Monthly alerts about changes in your categories	—	✓	✓	✓
Diagnosis with Wintraits Match Index, listing comparison and concept evaluation (Match categories)	5 queries; then a trimmed view	—	✓	✓
Several clients, your own brand, volume and attribute CSV	—	—	—	✓

Scan describes what today's bestsellers have; Match compares your product with the launches that succeeded, with a sealed exam.

One-off services

For what the plans do not cover: moving a category to Match or a study just for you. Ask for more information and we will reply with a timeline and a fixed quote.

From 1 February

Move a category from Scan to Match

€79+ VAT · 5 to 10 working days

We study the category you ask for (first we tell you for free whether there is enough data)
3 months of the Scan plan
After 15 days it is published for everyone
If the model does not pass the exam with new products, we tell you and mark it “not validated”

Ask for more information

From 1 February

Private study

€790 / €1,490+ VAT · 1 to 5 working days

€790 for a category close to the published ones (1-2 days); €1,490 for a new family (3-5 days)
Private for 30 days; then it joins the catalogue
Urgent in 48 h: +30%
If it does not pass the exam with new products, we refund 40%

Ask for more information

From 1 February

Custom API agreement

from €490/month+ VAT

Volume and categories tailored to your tool or agency
Only aggregated results, never data on specific products

Ask for more information

Free pre-check: before you pay we tell you whether the category has enough data.
Books, comics and children's books, yes (only with public Amazon data and without naming publishers). Collectibles (stickers and trading cards), not for now. Health and supplements, only after legal review.
We never hand over raw data or third-party product data: only aggregated patterns.
These are patterns (correlation, not causation). Only make changes that are true of your product.

Notify me

We will write when the plans open, and once a month with the report and the findings. Nothing else.

Questions about pricing

Can I sign up now?

No need: until 31 January everything is free and unlimited. Plans open on 1 February; if you create a free key before then, you get founder pricing.

What do I see for free now?

Everything: unlimited full Scan and Match reports, on the web and from your AI agent, until 31 January.

What is a “category”?

A product type in a country, for example “Face serums · Amazon Spain”. You can see them all under “Categories”.

What does "opening a category" mean?

Moving it from Scan to Match. Scan is a snapshot of what today's best sellers have; Match follows every launch from day one, checks it with a sealed exam and is what makes it possible to diagnose your listing. If your category only has Scan, opening it means studying it with Match. What is the difference

Does it work with my AI agent?

Yes, with a free key. Free today: Free and unlimited during the beta, until 31-Jan-2027. After that, 5 free full queries (2 without signing up and 3 with a free key). Sign up during the beta for founder pricing: −50% for 12 months. See “For agents (MCP)”.

Do you guarantee sales?

No. These are statistical patterns of winning products (correlation, not causation). Only make changes that are true of your product.