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Face moisturisers: what sets the winners apart in November 2026
Every month we review face moisturisers launches with the latest data. Here are some clues to what the best sellers have in common. These are statistical patterns (correlation, not causation): use them only if they are true of your product.
1,442 products with a result · data from 10-Nov-2026
Where they differ most: ‘Claims’
On ‘Claims’ winners score 34 out of 100 and the average 21. This is where the gap shows most. On ‘Value for money’, by contrast, there is barely any distance: that is not where products win.
One attribute that works: ‘listing quality: high’
Listings with ‘listing quality: high’ reach the top-selling 20% 2.1 times more often than average, also among products launched later. There are 21 more attributes with a proven effect; the diagnosis tells you which ones you are missing.
The strongest combination
Start with ‘listing quality: high’ and add 1 more attribute. Together they reach the winning group 2.8 times more often than average: more than any of them on its own.
21 more attributes with a proven effect and 50 complete winning combinations, and which ones your listing lacks
Paste your listing into the diagnosis: your first 2 reports are complete and free. With a paid plan, the whole list for your category via API and MCP.
Statistical patterns of the best-selling products: correlation, not causation. Only make changes that are true of your product. Aggregate figures only; no specific product.