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Wintraits Success Ratio
Of every 100 face moisturisers launched on Amazon Spain, 6 win and 86 fail.
A typical winner takes 36 days to take off. Data from 10-Nov-2026, 4,786 launches with a result (launched between 1-Nov-2023 and 30-Apr-2026).
Success = top 20% of the sales rank for its quarter or 100+ purchases in a month (days 60 to 180). Take-off = days until a winner enters that top 20%. Only groups with 30 launches or more.
By launch quarter
| Quarter | Launches | Win | Fail | Days to take off |
|---|---|---|---|---|
| 2023T4 | 277 | 6% | 86% | — |
| 2024T1 | 516 | 6% | 86% | 33 |
| 2024T2 | 479 | 7% | 84% | 36 |
| 2024T3 | 217 | 11% | 76% | — |
| 2024T4 | 230 | 10% | 76% | — |
| 2025T1 | 376 | 7% | 82% | — |
| 2025T2 | 553 | 5% | 87% | 26 |
| 2025T3 | 760 | 4% | 91% | — |
| 2025T4 | 456 | 5% | 87% | — |
| 2026T1 | 505 | 6% | 87% | 39 |
| 2026T2 | 417 | 3% | 91% | — |
By price band, in the paid plan and via API (/api/indice) and MCP (wintraits_indice_categoria).
How to cite: Wintraits, Face moisturisers · Amazon Spain, 2026-11-10, https://wintraits.com/indice/hidratantes/es. Methodology.
Correlation, not causation: these are patterns of winning products, not guarantees.