Open beta: Scan and Match free and unlimited until 31 January. Sign up and get founder pricing.
Wintraits Success Ratio
Of every 100 face serums launched on Amazon Spain, 9 win and 79 fail.
A typical winner takes 34 days to take off. Data from 6-Nov-2026, 3,275 launches with a result (launched between 1-Nov-2023 and 30-Apr-2026).
Success = top 20% of the sales rank for its quarter or 100+ purchases in a month (days 60 to 180). Take-off = days until a winner enters that top 20%. Only groups with 30 launches or more.
By launch quarter
| Quarter | Launches | Win | Fail | Days to take off |
|---|---|---|---|---|
| 2023T4 | 251 | 6% | 86% | — |
| 2024T1 | 288 | 8% | 76% | — |
| 2024T2 | 281 | 10% | 78% | — |
| 2024T3 | 153 | 11% | 71% | — |
| 2024T4 | 178 | 14% | 67% | — |
| 2025T1 | 166 | 14% | 63% | — |
| 2025T2 | 424 | 9% | 79% | 30 |
| 2025T3 | 404 | 8% | 80% | 33 |
| 2025T4 | 333 | 9% | 80% | 39 |
| 2026T1 | 442 | 9% | 80% | 39 |
| 2026T2 | 355 | 3% | 91% | — |
By price band, in the paid plan and via API (/api/indice) and MCP (wintraits_indice_categoria).
How to cite: Wintraits, Face serums · Amazon Spain, 2026-11-06, https://wintraits.com/indice/serums/es. Methodology.
Correlation, not causation: these are patterns of winning products, not guarantees.