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Scan categories › Hair masks
What best-selling hair masks on Amazon Spain have
Amazon SpainWe compare today's 129 best-selling products with 200 picked at random from further down the ranking of the same category.
Best sellers' Wintraits Scan Index: 33-79 out of 100. See your listing's
What you can change
- Repite el nombre de marca dentro de las viñetas 77%
- More than 5 images 64%
- Alguna viñeta tiene más de 150 caracteres 55%
Depends on the seller
- Has variations (sizes, colours...) 79%
- Sold directly by Amazon 55%
- Its brand has 3 products or more in the sample 62%
Full summary
Compared with the rest, today's best sellers more often: repite el nombre de marca dentro de las viñetas; more than 5 images; alguna viñeta tiene más de 150 caracteres.
Wintraits Scan Index of this category
From 0 to 100, how close a listing is to those of the best sellers of hair masks on Amazon Spain, using the 16 listing traits that set them apart here. The middle half of best sellers scores 33-79; that of the rest, 22-48.
Best sellers 33-79Rest 22-48
What the Wintraits Scan Index is and how to read it
- What it measures. From 0 to 100, how close a listing is to today's best sellers in its category. Each trait that sets them apart adds more the more it separates them from the rest.
- How to read it. The blue band is where the middle half of best sellers falls; the grey one, the rest. If your number falls in the blue band, your listing already looks like the best sellers'.
- What it is not. A probability of sales. It describes what today's best sellers have: add a trait only if it is true of your product.
TOP index ranking
Today's 10 best sellers with the highest Wintraits Scan Index and the index traits their listing has.
- Rank 1 · 100/100CLEARÉ INSTITUTE Mascarilla Matizadora Violeta, Sin Sulfatos, Parabenos o Siliconas, Anti Frizz…Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itMentions a certification or a testTitle over 70 charactersHas a number in the title15 of 16 index traits
- Rank 2 · 99/100NaturVital Mascarilla ColourSafe Cabello Color Negro con Keratina 300 mlRepite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itTitle over 70 charactersHas a number in the title15 of 16 index traits
- Rank 3 · 99/100FANOLA Wonder Mask No Orange, Mascarilla Anti-Anaranjado, 350 mlRepite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itHas a number in the title13 of 16 index traits
- Rank 4 · 99/100SALERM Mascarilla Nutritiva para el Pelo Hair Lab - 1000 ml - Mascarilla con Germen de…Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itTitle over 70 charactersHas a number in the title15 of 16 index traits
- Rank 5 · 98/100SALERM Salerm 21 Jazmín y Ambar - 200 ml - Mascarilla y Acondicionador sin Aclarado…Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itTitle over 70 charactersHas a number in the title15 of 16 index traits
- Rank 6 · 96/100Wella Professionals ULTIMATE SMOOTH Mascarilla (75ml)Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Has a number in the title13 of 16 index traits
- Rank 7 · 95/100MONCHO MORENO One Minute Wonder - Mascarilla Reparadora en 1 Minuto 500mlRepite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Title over 70 charactersHas a number in the title13 of 16 index traits
- Rank 8 · 93/100Pantene Grow Abundant Mascarilla Anticaída Pelo Más Fuerte y Denso, 300mlRepite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Explains how to use itTitle over 70 charactersHas a number in the title14 of 16 index traits
- Rank 9 · 93/100Wella Professionals FUSION Mascarilla Capilar de Reparación Intensa (75ml)Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosViñetas abren con un encabezado en mayúsculasIts bullet points start with a headingThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Title over 70 charactersHas a number in the title13 of 16 index traits
- Rank 10 · 92/100Pantene Pro-V Repara y Protege Mascarilla de Pelo Protectora de Keratina, Tratamiento…Repite el nombre de marca dentro de las viñetasPromises a result with figures (days, weeks or %)More than 5 imagesAlguna viñeta tiene más de 150 caracteresDescription over about 690 charactersHas 5 bullet points or moreViñetas que empiezan con una frase en mayúsculas seguida de dos puntosIts bullet points start with a headingIndica tiempo de pose concretoThe title starts with the brandStates the quantity or size in the title (ml, g, units...)Title over 70 charactersHas a number in the title13 of 16 index traits
Data from 2026-11-05. We only name listings with an index of 60 or more. Amazon links are not affiliate links: nobody pays us to appear. How it is calculated · Are you the brand and want us to remove your listing? Email us at contacto@wintraits.com
What you can change in your listing
■ best sellers today · ■ rest (reference)
39%
In this sample, it appears in 77% of best sellers and in 39% of the rest.
33%
In this sample, it appears in 64% of best sellers and in 33% of the rest.
26%
In this sample, it appears in 55% of best sellers and in 26% of the rest.
40%
In this sample, it appears in 65% of best sellers and in 40% of the rest.
33%
In this sample, it appears in 57% of best sellers and in 33% of the rest.
8%
In this sample, it appears in 31% of best sellers and in 8% of the rest.
6%
In this sample, it appears in 27% of best sellers and in 6% of the rest.
24%
In this sample, it appears in 40% of best sellers and in 24% of the rest.
24%
In this sample, it appears in 40% of best sellers and in 24% of the rest.
In figures
| Figure | Best sellers | Rest |
|---|---|---|
| Images | 7 (3-9) | 3 (1-6) |
| Bullet points | 5 (3-5) | 3 (1-5) |
| Title characters | 71 (62-113) | 67 (48-104) |
| Description characters | 1,018 (502-1,540) | 494 (236-1,053) |
| Price | €14.99 (€8.96-€25.73) | €26.74 (€19.13-€49.38) |
Median of each group and, in brackets, the middle half (from 25% to 75% of listings). An empty description does not count: it is usually A+ content, which we cannot read.
Price
Best sellers tend to be below €21.45: 31% of them are above it, against 68% of the rest.
What the big players have (4)
Who sells it, variations, how many products the brand has and price: they describe those already selling a lot, but a new brand cannot change them by writing a better listing.
■ best sellers today · ■ rest (reference)
14%
2%
22%
68%
What it means if you sell in this category
- “Repite el nombre de marca dentro de las viñetas” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “More than 5 images” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “Alguna viñeta tiene más de 150 caracteres” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
It is a correlation: it describes today's sellers, it does not say what will make your product sell.
How to cite
Wintraits (2026-11-05). Exploratory profile of hair masks on Amazon Spain. https://wintraits.com/en/scan/capilar/es
Exploratory profile — not validated with an exam