Open beta: Scan and Match free and unlimited until 31 January. Sign up and get founder pricing.
Scan categories › Perfumes and fragrances
What best-selling perfumes and fragrances on Amazon Spain have
Amazon SpainWe compare today's 110 best-selling products with 191 picked at random from further down the ranking of the same category.
Best sellers' Wintraits Scan Index: 44-74 out of 100. See your listing's
What you can change
- More than 5 images 66%
- El título combina concentración, destinatario y un adjetivo o característica del aroma 27%
- Detalla el material o la forma del frasco o del tapón 24%
Depends on the seller
- Sold directly by Amazon 63%
- Its brand has 3 products or more in the sample 67%
Full summary
Compared with the rest, today's best sellers more often: more than 5 images; el título combina concentración, destinatario y un adjetivo o característica del aroma; detalla el material o la forma del frasco o del tapón.
Wintraits Scan Index of this category
From 0 to 100, how close a listing is to those of the best sellers of perfumes and fragrances on Amazon Spain, using the 10 listing traits that set them apart here. The middle half of best sellers scores 44-74; that of the rest, 23-55.
Best sellers 44-74Rest 23-55
What the Wintraits Scan Index is and how to read it
- What it measures. From 0 to 100, how close a listing is to today's best sellers in its category. Each trait that sets them apart adds more the more it separates them from the rest.
- How to read it. The blue band is where the middle half of best sellers falls; the grey one, the rest. If your number falls in the blue band, your listing already looks like the best sellers'.
- What it is not. A probability of sales. It describes what today's best sellers have: add a trait only if it is true of your product.
TOP index ranking
Today's 10 best sellers with the highest Wintraits Scan Index and the index traits their listing has.
- Rank 1 · 100/100Elizabeth Arden Green Tea Strawberry Basil Eau de Toilette, Perfume de Mujer Fresco y Afrutado…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandDescription over about 710 charactersTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
- Rank 2 · 99/100Zinnia Original Colonia 100 ml + Loción Corporal 75 ml, Estuche de Regalo Mujer…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title7 of 10 index traits
- Rank 3 · 99/100Brummel Clásica Colonia 125 ml + After Shave 125 ml + Desodorante Spray 150 ml, Estuche…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title7 of 10 index traits
- Rank 4 · 99/100NIKE Indigo Colonia 100 ml + Gel de Baño 75 ml + After Shave 75 ml, Estuche de…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title7 of 10 index traits
- Rank 5 · 98/100NIKE Ultra Blue 200 ml, Colonia Hombre, Perfume Formato Spray, Eau de Toilette…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title7 of 10 index traits
- Rank 6 · 95/100DKNY 24/7, Eau de Parfum para Mujer, Perfume Floral Amaderado, 30 mlMore than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandDescription over about 710 charactersDetalla el material o la forma del frasco o del tapónHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
- Rank 7 · 94/100DON ALGODON Don Algodón Set Eau de Parfum Hombre | 100 ml + 30 ml | Perfume masculino…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandDescription over about 710 charactersTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
- Rank 8 · 92/100Calvin Klein CK IN2U Eau de Toilette para mujer | Fragancia femenina cítrica y floral con…More than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandDescription over about 710 charactersTitle over 68 charactersHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
- Rank 9 · 92/100GUESS Seductive Dream, Eau de Toilette Mujer, Floral Frutal Ámbar, 75 mlMore than 5 imagesEl título combina concentración, destinatario y un adjetivo o característica del aromaThe title starts with the brandTitle over 68 charactersDetalla el material o la forma del frasco o del tapónHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
- Rank 10 · 91/100GUESS Seductive Red, Eau de Toilette para Mujer, Perfume Gourmand, 30 mlMore than 5 imagesThe title starts with the brandDescription over about 710 charactersTitle over 68 charactersDetalla el material o la forma del frasco o del tapónHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Has a number in the title8 of 10 index traits
Data from 2026-11-11. We only name listings with an index of 60 or more. Amazon links are not affiliate links: nobody pays us to appear. How it is calculated · Are you the brand and want us to remove your listing? Email us at contacto@wintraits.com
What you can change in your listing
■ best sellers today · ■ rest (reference)
35%
In this sample, it appears in 66% of best sellers and in 35% of the rest.
7%
In this sample, it appears in 27% of best sellers and in 7% of the rest.
10%
In this sample, it appears in 24% of best sellers and in 10% of the rest.
Guide: how to complete a perfumes and fragrances listing on Amazon Spain
In figures
| Figure | Best sellers | Rest |
|---|---|---|
| Images | 7 (5-8) | 4 (2-7) |
| Bullet points | 5 (4-5) | 5 (3-5) |
| Title characters | 72 (60-114) | 62 (45-98) |
| Description characters | 848 (546-1,376) | 613 (316-1,132) |
| Price | €21.27 (€13.30-€31.50) | €29.32 (€17.29-€49.09) |
Median of each group and, in brackets, the middle half (from 25% to 75% of listings). An empty description does not count: it is usually A+ content, which we cannot read.
What the big players have (3)
Who sells it, variations, how many products the brand has and price: they describe those already selling a lot, but a new brand cannot change them by writing a better listing.
■ best sellers today · ■ rest (reference)
20%
36%
58%
What it means if you sell in this category
- “More than 5 images” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “El título combina concentración, destinatario y un adjetivo o característica del aroma” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “Detalla el material o la forma del frasco o del tapón” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
It is a correlation: it describes today's sellers, it does not say what will make your product sell.
How to cite
Wintraits (2026-11-11). Exploratory profile of perfumes and fragrances on Amazon Spain. https://wintraits.com/en/scan/perfumes/es
Exploratory profile — not validated with an exam