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Scan categories › Eye creams
What best-selling eye creams on Amazon Spain have
Amazon SpainWe compare today's 164 best-selling products with 198 picked at random from further down the ranking of the same category.
Best sellers' Wintraits Scan Index: 49-82 out of 100. See your listing's
What you can change
- Cada viñeta aporta un dato distinto y específico 77%
- Description over about 930 characters 72%
- The title starts with the brand 82%
Depends on the seller
- Sold directly by Amazon 41%
- Has variations (sizes, colours...) 45%
- Its brand has 3 products or more in the sample 43%
Full summary
Compared with the rest, today's best sellers more often: cada viñeta aporta un dato distinto y específico; description over about 930 characters; the title starts with the brand.
Wintraits Scan Index of this category
From 0 to 100, how close a listing is to those of the best sellers of eye creams on Amazon Spain, using the 15 listing traits that set them apart here. The middle half of best sellers scores 49-82; that of the rest, 22-49.
Best sellers 49-82Rest 22-49
What the Wintraits Scan Index is and how to read it
- What it measures. From 0 to 100, how close a listing is to today's best sellers in its category. Each trait that sets them apart adds more the more it separates them from the rest.
- How to read it. The blue band is where the middle half of best sellers falls; the grey one, the rest. If your number falls in the blue band, your listing already looks like the best sellers'.
- What it is not. A probability of sales. It describes what today's best sellers have: add a trait only if it is true of your product.
TOP index ranking
Today's 10 best sellers with the highest Wintraits Scan Index and the index traits their listing has.
- Rank 1 · 100/100Garnier SkinActive Crema Iluminadora Contorno de Ojos con Vitamina C, 15mlCada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Da la concentración o porcentaje de un ingredienteDeclara algo que la fórmula no llevaMenciona cafeína como ingredienteCites a study or a clinical trialHas a number in the titleExplains how to use it12 of 15 index traits
- Rank 2 · 99/100NIVEA Luminous630 - Contorno de Ojos - Crema Antimanchas - Con Ácido Hialurónico…Cada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Menciona cafeína como ingredienteCites a study or a clinical trialMore than 7 imagesHas a number in the titleIts bullet points start with a heading11 of 15 index traits
- Rank 3 · 99/100Shiseido Vital Perfection Uplifting and Firming Advanced Eye Cream 15mlCada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Da la concentración o porcentaje de un ingredienteMentions a certification or a testCites a study or a clinical trialMore than 7 imagesHas a number in the titleIts bullet points start with a heading12 of 15 index traits
- Rank 4 · 96/100Olay Vitamina C Crema Contorno de Ojos, Cuidado para Ojeras, Ojos Hinchados con…Cada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Da la concentración o porcentaje de un ingredienteDeclara algo que la fórmula no llevaMore than 7 imagesHas a number in the title10 of 15 index traits
- Rank 5 · 95/100Neutrogena Hydro Boost Contorno de Ojos Hidratante Antiojeras, 15 mlCada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Declara algo que la fórmula no llevaCites a study or a clinical trialMore than 7 imagesHas a number in the titleIts bullet points start with a heading11 of 15 index traits
- Rank 6 · 95/100Elizabeth Arden Advanced Ceramide Lift & Firm Crema Contorno Ojos 15 mlCada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Mentions a certification or a testMore than 7 imagesHas a number in the title9 of 15 index traits
- Rank 7 · 94/100RoC Line Smoothing Crema Contorno de Ojos 3 en 1, 15mlCada viñeta aporta un dato distinto y específicoThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Declara algo que la fórmula no llevaCites a study or a clinical trialMore than 7 imagesHas a number in the title9 of 15 index traits
- Rank 8 · 94/100ALMA SECRET Contorno de Ojos con 0,05% Retinal Puro Multi-Encapsulado + 2% Bakuchiol…Cada viñeta aporta un dato distinto y específicoThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Da la concentración o porcentaje de un ingredienteMentions a certification or a testHas a number in the titleIts bullet points start with a heading9 of 15 index traits
- Rank 9 · 94/100Bioderma Atoderm Intensive Eye - Cuidado 3 en 1: Desmaquilla, Calma y Repara los…Cada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandPromises a result with figures (days, weeks or %)Has 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Cites a study or a clinical trialMore than 7 imagesHas a number in the titleIts bullet points start with a headingExplains how to use it11 of 15 index traits
- Rank 10 · 94/100Sensilis Skin Glow [K Eyes] - Contorno de Ojos Intensivo con Vitamina K y Color…Cada viñeta aporta un dato distinto y específicoDescription over about 930 charactersThe title starts with the brandHas 5 bullet points or moreStates the quantity or size in the title (ml, g, units...)Da la concentración o porcentaje de un ingredienteMentions a certification or a testMenciona cafeína como ingredienteHas a number in the titleIts bullet points start with a heading10 of 15 index traits
Data from 2026-11-05. We only name listings with an index of 60 or more. Amazon links are not affiliate links: nobody pays us to appear. How it is calculated · Are you the brand and want us to remove your listing? Email us at contacto@wintraits.com
What you can change in your listing
■ best sellers today · ■ rest (reference)
36%
In this sample, it appears in 77% of best sellers and in 36% of the rest.
33%
In this sample, it appears in 72% of best sellers and in 33% of the rest.
47%
In this sample, it appears in 82% of best sellers and in 47% of the rest.
16%
In this sample, it appears in 37% of best sellers and in 16% of the rest.
12%
In this sample, it appears in 26% of best sellers and in 12% of the rest.
5%
In this sample, it appears in 18% of best sellers and in 5% of the rest.
14%
In this sample, it appears in 2% of best sellers and in 14% of the rest.
4%
In this sample, it appears in 15% of best sellers and in 4% of the rest.
8%
In this sample, it appears in 19% of best sellers and in 8% of the rest.
In figures
| Figure | Best sellers | Rest |
|---|---|---|
| Images | 7 (5-8) | 6 (3-8) |
| Bullet points | 5 (4-5) | 5 (3-5) |
| Title characters | 74 (61-170) | 99 (51-173) |
| Description characters | 1,392 (880-2,006) | 579 (234-1,114) |
| Price | €19.99 (€14.90-€26.97) | €28.71 (€16.99-€54.02) |
Median of each group and, in brackets, the middle half (from 25% to 75% of listings). An empty description does not count: it is usually A+ content, which we cannot read.
Price
Best sellers tend to be below €21.05: 41% of them are above it, against 63% of the rest.
What the big players have (4)
Who sells it, variations, how many products the brand has and price: they describe those already selling a lot, but a new brand cannot change them by writing a better listing.
■ best sellers today · ■ rest (reference)
6%
18%
19%
63%
What it means if you sell in this category
- “Cada viñeta aporta un dato distinto y específico” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “Description over about 930 characters” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
- “The title starts with the brand” is more common among best sellers. If your product truly has it, make it visible in the title or the first bullet points.
It is a correlation: it describes today's sellers, it does not say what will make your product sell.
How to cite
Wintraits (2026-11-05). Exploratory profile of eye creams on Amazon Spain. https://wintraits.com/en/scan/contorno/es
Exploratory profile — not validated with an exam