How to complete a eye creams listing on Amazon Spain

The 5 attributes that most set best sellers apart

Sample: 164 best sellers against 198 from the rest of the category, data from 5-Nov-2026.

Your Wintraits Scan Index: what raises it

The Wintraits Scan Index sums up in one number from 0 to 100 how close your listing is to the best sellers'. Each trait adds its weight: more the more it separates best sellers from the rest. The middle half of best sellers scores 49-82; that of the rest, 22-49.

Best sellers 49-82Rest 22-49

If we can't read a trait from your listing, it counts neither for nor against: the index uses the ones that can be read.

Attribute by attribute

Cada viñeta aporta un dato distinto y específico

77% of the best sellers have it, against 36% of the rest. We read it from the text and data of the listing of each product in the sample.

• Common mistake: Putting it in the listing when your product does not really meet it.

Description over about 930 characters

72% of the best sellers have it, against 33% of the rest. We count the characters in the description. An empty description does not count as short: it is usually A+ content, which we cannot read.

• How it looks in a listing: One paragraph per topic: what it is, how to use it, what it contains or is made of, who it is for and what is in the box.
• Common mistake: Copying the bullet points word for word or padding the text: length only helps the buyer if it adds new information.

The title starts with the brand

82% of the best sellers have it, against 47% of the rest. We read it from the text and data of the listing of each product in the sample.

• Common mistake: Putting it in the listing when your product does not really meet it.

Promises a result with figures (days, weeks or %)

37% of the best sellers have it, against 16% of the rest. We look in the title, bullet points and description for a result with figures: days, weeks, hours or a percentage.

• How it looks in a listing: “Visible results in 4 weeks in a test with 30 people”, with the test explained in the listing.
• Common mistake: Promising figures you cannot prove: it misleads the buyer and may breach Amazon and advertising rules.

Declara algo que la fórmula no lleva

26% of the best sellers have it, against 12% of the rest. We read it from the text and data of the listing of each product in the sample.

• Common mistake: Putting it in the listing when your product does not really meet it.

Listing checklist

Title

• “The title starts with the brand”: if your product has it, make it visible in the title.

Bullet points and description

• “Description over about 930 characters”: if your product has it, make it visible in the bullet points and description.
• “Promises a result with figures (days, weeks or %)”: if your product has it, make it visible in the bullet points and description.

Images and video

• No clear differences here in this category.

What you say about the product

• “Cada viñeta aporta un dato distinto y específico”: if it is true of your product, say it in the title or the first bullet points.
• “Declara algo que la fórmula no lleva”: if it is true of your product, say it in the title or the first bullet points.

Only include what is true of your product: this describes today's sellers, it does not say what will make yours sell.

How to use this guide, step by step

1. Open your listing next to the attribute table.
2. Check which ones it already has. For the title, bullet points and description you can use the quick check, free and without saving anything.
3. If your product has an attribute but it does not show, add it where the checklist says.
4. Change one thing at a time and note the date, so you know what changed your results.
5. Come back when we update the category: best sellers change.

At what price?

Best sellers tend to be below €21.05: 41% of them are above it, against 63% of the rest.

What to avoid?

• “Incluye datos logísticos o de envío en las viñetas” is less common among best sellers (2% vs 14% of the rest).

Common mistakes

• Copying a best seller’s listing: this data says which traits recur, not which text works.
• Adding traits your product does not have: returns, bad reviews and Amazon warnings follow.
• Changing everything at once: if you change one thing at a time and note the date, you will know what moved your sales.
• Relying on a single trait: best sellers usually combine several, and many were already big before they had it.
• Forgetting what depends on the shop (who sells, variations, brands with several products): it also sets best sellers apart, but it is not fixed in the listing.

Frequently asked questions

Scan publication rules

How to cite

Wintraits (2026-11-05). Listing guide for eye creams on Amazon Spain. https://wintraits.com/en/scan/contorno/es/guia

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